What is the difference between Digital marketing and traditional Marketing?

Digital Marketing and Traditional Marketing both are used to monitor your business activities. But there are some differences that you should know before starting a business. 

When you start a new business, first you need to create awareness about it among the people. The action you take to make popular and sell your products or services in the market is known as marketing. It can be done in two ways: 

1. Traditional Marketing
2. Digital Marketing

Traditional Marketing: 

We all are familiar with traditional marketing techniques. Traditional marketing is the old method of marketing, where you market your products and services via traditional methods. Traditional marketing methods are easy to understand and we are using them from decades like; TV advertisements, radio ads, banner ads, pamphlets, magazines, billboards, etc.

It is a very effective technique and has a reach of millions of people in a short period of time. It will definitely work if you have a large audience like; Pepsico, Colgate, Cocacola, etc. But it takes a big budget, small startups can’t afford it. If someone starts a small business and he wants to show the ads of his business on Radio and TV, then it will not possible for him to spend 4-5 lakhs/10 sec slot on the TV or radio ads. 

Big companies can go on with this, but the point is small startups can’t afford it. They do not have enough money to spend on advertisements.

Digital Marketing:

Now we are living in Digital India, where everything is just one click away. In the digitalized world, Digital marketing has significantly changed the way of marketing. 

Now India is the second-largest online market in the world. Still, there are 30-40% of people who are away from the internet. They will get access to it in the near future.

There are many digital marketing strategies that can help to grow your business. These are-

• Social Media Marketing
• Search Engine Marketing
• Content Marketing 
• PPC 
• Affiliate Marketing
• Website Creation
• Email Marketing etc.

These methods are being used in digital marketing. So the person who has access to the internet can reachable to your marketing campaign. And as we can see there are millions of users who use the internet.

Here are some benefits of Digital Marketing:

1. As we discuss above traditional market cost is very high compared to digital marketing. Social media marketing is free of cost. We don’t need to pay anything to create any social media account.
2. With digital marketing, you can target the right audience. In traditional marketing, it is not possible. If you are running an ad on TV or Radio, you don’t know who will be watching your ad. 
3. There is a vast possibility of tracking your audience in digital marketing. Facebook, Google gives you the analytics of your ad campaigns, how much need you get from each campaign.
4. The campaign you run in digital marketing, it is very flexible. You can edit your campaigns at any time. If you want to stop, start, increase or decrease your campaign, you can do this by one click only.

After studying all the benefits of digital marketing, you can see that digital marketing is increasing day by day. But traditional marketing has its own benefits. Better integrate your marketing efforts and take benefits. If you are not using digital marketing techniques that means you are going to regret it in the future. You should hire a digital marketing agency so that you can focus on your core business areas and the company will promote your business on your behalf.