Three Most Important Pillars of Digital marketing and Mobile App development

Digital Marketing has become one of the marketing trends around the globe. Earlier, only e-commerce companies were focused on digital marketing techniques. But nowadays every business owner who knows the power of internet is now interested in digital marketing techniques.

The mobile industry is also focusing on the new trend. Top android and iOS app development companies are focusing on investing in different types of digital marketing techniques. The app developers who know the importance of digital marketing strive the market with different online marketing campaigns.

Pillars of Digital Marketing and your Mobile App

Social Media Marketing and Mobile App:

Social Media like; facebook, Instagram, Pinterest, Twitter, etc; gives you an opportunity to reach out to a large group of people who are interested in what you have to offer. In this case, you should have a mobile app so that people can easily access and know what your app is about. You can use different social media platforms to create awareness. You not only have the opportunity to make customers on social media, but you also have a platform where you can build a relationship with your customers. Top mobile app development companies are using social media to know the reviews and feedback of customers about their apps. The one thing that you have to keep in mind that you need to respond quickly to your users about their queries and complaints.

Affiliate Marketing and Mobile App:

Affiliate marketing is another form of Digital Marketing, that you should not neglect. This form of marketing is used to market your mobile app among peoples and create awareness among the wider range of potential users. The people who do affiliate marketing are known as affiliate marketers. Affiliate marketers get a commission on the return of their marketing efforts. Most mobile app development companies hire professional digital marketing companies to handle their digital marketing campaigns include affiliate marketing.

Influencer Marketing and Mobile App:

Influences are celebrities, either in real-time or on social media. They already have a large, and loyal audience. All big brands are using this technique digital marketing. The influencers talk about your app and give the download link in the description for more information. The more influence the person has over you target, it will be better.

These are the three pillars of Digital marketing that will help you to reach your mobile app to a larger audience. There are many forms of digital marketing that you can use to promote your business. However, this three techniques are the most important techniques to grow your business.

Role of E-business, E-Marketing & E-Commerce for Brand Management

The internet has changed our life. It has impacted all aspects of our lives and also completely changed the way of doing business. The aim of every business is to maximize profits with brand positioning, which is obviously expected, you should know the role of e-business, e-marketing, e-commerce, and e-management to achieve success and for your brand recognition. 

Benefits of E-Business & E-Commerce

There are many brick and mortar businesses, that try to compete with e-businesses & e-commerce.  E-commerce and e-business are the words, that often used interchangeably, but there is a slight difference between them. E-business is the range of business activities, while e-commerce is the business activity of selling products and services through the internet.

Compared to traditional businesses, e-businesses have lower overheads, low inventory cost and reach a much wider audience specific to their niche, all over the world. 

Role of E-Marketing:

E-Marketing, Digital Marketing or Online Marketing is a trending tool that is used by many businesses to access a wider target market and satisfy their customer’s needs and wants efficiently and effectively.

E-marketing is very diversified marketing as you know it. Online marketing has various ways to provide benefits for your business like; Social Media Marketing, Search Engine Marketing, Content Marketing, etc. The main function of e-marketing is CRM (Customer Relationship Management), which is very effective. The main focus of CRM is towards customer retention and sales growth, which is very critical for your business. 

With the help of CRM, you can re-target your customers, identify their specific needs and wants, provide them offers, that make your customers happy. 

Role of E-Management:

Proper management is necessary for every kind of business. There are many functions of management as planning, organizing, and controlling, that can be improved by the internet and other electronic technology. There is a wide variety of applications such as Google, skype and facebook that make e-management possible and easy at this age.

E-management facilitates video conferencing, remote access, and collaboration. Many companies conduct hiring, meetings, conferencing and training online. It saves time and money. Multinational companies are taking advantage of e-management, which allows cross-culture collaboration among teams. It improves productivity, efficiency and also saves money.

The internet has opened a new world of business, you can expand your business globally. You can easily do your brand management. You can hire an online marketing agency that will help to grow your business via the internet. 

The Need for Mobile Apps in Today’s Market.

The demand for mobile applications is increasing day by day because of their great demand in the business ecosystem. Most of the businesses are using mobile apps for the promotion of their products and services and the optional functioning of the business. 

If you are thinking that mobile apps are only for big brands like Amazon and Flipkart, you are wrong. You can also grow your business by making your own mobile app. Nowadays more and more small businesses focusing on mobile apps because they know that an app is more effective compared to a mobile-friendly website.

When it comes to mobile app development, it is a complicated process because it needs proper planning and execution. The rising trends of mobile app development have resulted in thousands of app. Reports say that smart devices are going to take over the PC market. Because it is considered that the future of personal computing is taken by tablets and smartphone devices. Many businesses are hiring mobile developers for their internal and external business process. 

More and more people are using mobile phones and tablets to perform their daily routine tasks, your business needs a mobile app that will be focused on your business requirements. If you are still not sure how the mobile app is beneficial for your business, here are some benefits of the mobile app for business:

• All-time available for customers: Statistics show that 70-80% of people in India are using mobile phones and have access to the internet. If you create a mobile app of your business that means the probability of interaction with customers is increased. 

• Direct Marketing: One of the biggest benefits of having a mobile app is that all the information that you would like to provide to your customers is easily available like; new sales, offers, special discounts, and promotions. Through push marketing strategy you can remind your customers about your products and services whenever it makes sense.

• Brand and Recognition: The more you are available for your customers, the more you will get recognition for your brand. It creates a brand image in the mind of the customers. 

• Customer Loyalty: It will help to make customer loyal. We slowly lose our connections with customers because of the immense amount of advertising surrounding us all. It’s time to make a true connection with your customers and making them loyal customers of your products or services.

Therefore, we can see that there are a lot of benefits to using mobile apps. You can hire an app development company for android app development or iOS app development. You can bring your own in house app development team. The app should be compatible with both Android and iOS devices.

What is the difference between Digital marketing and traditional Marketing?

Digital Marketing and Traditional Marketing both are used to monitor your business activities. But there are some differences that you should know before starting a business. 

When you start a new business, first you need to create awareness about it among the people. The action you take to make popular and sell your products or services in the market is known as marketing. It can be done in two ways: 

1. Traditional Marketing
2. Digital Marketing

Traditional Marketing: 

We all are familiar with traditional marketing techniques. Traditional marketing is the old method of marketing, where you market your products and services via traditional methods. Traditional marketing methods are easy to understand and we are using them from decades like; TV advertisements, radio ads, banner ads, pamphlets, magazines, billboards, etc.

It is a very effective technique and has a reach of millions of people in a short period of time. It will definitely work if you have a large audience like; Pepsico, Colgate, Cocacola, etc. But it takes a big budget, small startups can’t afford it. If someone starts a small business and he wants to show the ads of his business on Radio and TV, then it will not possible for him to spend 4-5 lakhs/10 sec slot on the TV or radio ads. 

Big companies can go on with this, but the point is small startups can’t afford it. They do not have enough money to spend on advertisements.

Digital Marketing:

Now we are living in Digital India, where everything is just one click away. In the digitalized world, Digital marketing has significantly changed the way of marketing. 

Now India is the second-largest online market in the world. Still, there are 30-40% of people who are away from the internet. They will get access to it in the near future.

There are many digital marketing strategies that can help to grow your business. These are-

• Social Media Marketing
• Search Engine Marketing
• Content Marketing 
• PPC 
• Affiliate Marketing
• Website Creation
• Email Marketing etc.

These methods are being used in digital marketing. So the person who has access to the internet can reachable to your marketing campaign. And as we can see there are millions of users who use the internet.

Here are some benefits of Digital Marketing:

1. As we discuss above traditional market cost is very high compared to digital marketing. Social media marketing is free of cost. We don’t need to pay anything to create any social media account.
2. With digital marketing, you can target the right audience. In traditional marketing, it is not possible. If you are running an ad on TV or Radio, you don’t know who will be watching your ad. 
3. There is a vast possibility of tracking your audience in digital marketing. Facebook, Google gives you the analytics of your ad campaigns, how much need you get from each campaign.
4. The campaign you run in digital marketing, it is very flexible. You can edit your campaigns at any time. If you want to stop, start, increase or decrease your campaign, you can do this by one click only.

After studying all the benefits of digital marketing, you can see that digital marketing is increasing day by day. But traditional marketing has its own benefits. Better integrate your marketing efforts and take benefits. If you are not using digital marketing techniques that means you are going to regret it in the future. You should hire a digital marketing agency so that you can focus on your core business areas and the company will promote your business on your behalf.

Top 5 Digital Marketing Techniques in 2019

When it comes to digital marketing strategies, there are many techniques. But you need to focus on some specific digital marketing techniques. There are the most popular strategies in 2019 which are used by all enterprises whether it is small or large. To survive in the competitive world you should follow these strategies:

Search Engine Marketing:

The abbreviated form of search engine marketing “SEO” is SEM. It is the most effective technique to promote your business online. It is a type of paid marketing. You can increase your website visibility and traffic through paid marketing. Search Engine Marketing is the most effective way to promote your business online.

Search Engine Optimization:

Search engine optimization is completely different from search engine marketing. As you know that SEM is a paid marketing tool that is used to promote your business on Serch Engine Result Page (SERP), while Search Engine Optimization (SEO) is an organic tool or you can say it is a free technique that is used by a large number of users nowadays. SEO is used to improve the quality and quantity of traffic or visitors on the website.

Social Media Marketing:

SMM or Social Media Marketing is a technique in which a business promote and share its product or services or content through social media platform like; facebook, Linkedin, Twitter, Pinterest, etc; to achieve its marketing and branding goals.

Email Marketing:

Email marketing is effective tool to send emails in a group of costumers. According to the Google Analytics report, the average open rate of an email is 15-20%. For taking advantage of email marketing tool you should design an effective mail because effective mail increases the chances of converting prospects to the consumer. 

Content Marketing:

Content Marketing is the most effective tool of Digital Marketing for your target audience. Content that you are going to deliver to your audience should be relevant, valuable and consistent. Content plays the most important role in Digital marketing. So keep in mind that content should be precise, concrete and clear.

Follow these strategies and you will have a good start in your business and don’t be afraid to take any digital marketing service from a reputed digital marketing agency, so you don’t make any kind of mistake in your business.

Digital Marketing and its Benefits From Small to Large Enterprises

 We all are familiar with the word Digital marketing. It is in trends these days. Digital marketing or E-Marketing is beneficial for all types of business whether it is small or big.

Now come to the point that how digital marketing is beneficial for our business. 

• When we start a new business, first we need to create awareness among people about our business. In this case, the online medium is a good choice compare to the offline medium. According to research, almost 82% of consumers search and buy products online. From Small to Large enterprises are implementing digital marketing techniques to grow their business. 
• E-marketing is the most powerful form of marketing. It has the potential to transform the way to reach customers. You just need to create an effective strategy and a good implementation for taking the benefit of Digital Marketing. If you apply it in an effective manner then it just a matter of month to increase your reach and conversions.
• It is the most cost-effective way to market your business with digital marketing. With a minimal budget, small enterprises can get maximum benefits from digital media marketing to compare to traditional marketing. Earlier it was very difficult for small enterprises to compete with larger enterprises with small budgets. Now it is possible only with digital media marketing.
• Businesses can measure their success only with digital marketing. If you are running a campaign for your business, you can measure its performance that it is actually working or not and it can be adjusted according to your specifications. But in traditional marketing, if you are running a campaign on TV or radio, it is not possible to measure its performance. 
• In digital marketing, you can target your niche audience. With proper SEO only the interested user will view your content. With Email Marketing, Pay-per-click, Social Media Marketing, and Display Advertising you can target your specific audience. With proper analytics, you are able to start remarketing campaigns. By improving targeting, you do not need to be worry that you are utilizing your budget and resources to those people who are not interested. The one thing you have to do is that you have to create an effective strategy and implementation.
• The most important tool for Digital Marketing is SEO. By using relevant keywords that describe your products and services, will more beneficial to target your audience. Optimize your content with search engines is helpful to reach more buyers online.

As you can see that Digital Marketing is more beneficial than Traditional Marketing. It can change the way that your business can reach and engage your target market. All is possible only with the perfect strategy and good implementation.

How Digital Marketing Plays an Important Role in Business

Nowadays everyone knows about Digital Marketing. It is also known as Online Marketing or E-Marketing. Digital Marketing is the marketing of Products and Services using an online platform or via the internet. Now come to the roles of it; it plays an important role in everyone’s life nowadays. We all are connected with online activities in one and another way.

From Large to Small and Medium-scale Enterprises are taking advantage of online advertising and lead generation. Also, digital marketing is cheaper than traditional marketing. Almost 90% of the total population in India is using the internet on a regular basis. That is why the great advantage of online marketing is its reach capability. It has the capacity to connect with different users all over the world without utilizing extra cost. It increases the chances of growth for small scale businesses.

According to a Survey Report

32% of small businesses invest in social media only. 25% are investing in online marketing and 17% are investing in SEO.

The conversion rate through digital media marketing is higher than traditional marketing. It is easy to measure the conversion rate through real-time by using simple methods. Email marketing, social media marketing, and SEO have a high conversion rate because they are able to create an effective communication channel with the consumers.

You can get better ROI via digital marketing. It gives you the scope to reach more peoples at the same time within your budget. You can target your niche audiences who would definitely like your concept and appreciate it.

Now we can say that the future of Digital Marketing is very bright. But the competition is very high, to survive in the cut-throat competition we need to update with the new digital marketing trends and create new strategies to grow our business.